Searchware
Searchware, formally known as BidBuddy, is the market leading Pay Per Click Mangement and reporting tool from TradeDoubler.I worked at TradeDoubler as the Lead Software Designer, responsible for a multitude of high profile projects including Inventory Management, Advanced Reporting (Business Intelligence), and the automated budget strategy systems.
In 2007 I was part of the team that rebuilt IMW's ageing 'BidBuddy', and after a very tight timescale we launched 'Searchware 4' in early 2008. Searchware 4 was later renamed as simply Searchware in recognition of the ongoing system updates and improvment rather than an incremental approach as suggested by the number suffix.